Chapter Use of Digital Marketing Tools in Companies from the Financial Sector in the Era of COVID-19 Pandemic

The purpose of the paper is to present the possibilities of using modern technologies in the promotional activities of banks in Poland. This issue has gained particular importance during the development of the COVID-19 pandemic. Already earlier, we could observe an increased openness of consumers to...

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Autor principal:	Dąbrowski, Jacek
Format:	Online
Idioma:	anglès
Publicat:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Matèries:	Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image
Accés en línia:	ONIX_20250307_9788382208436_1509
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