Chapter Use of Digital Marketing Tools in Companies from the Financial Sector in the Era of COVID-19 Pandemic
The purpose of the paper is to present the possibilities of using modern technologies in the promotional activities of banks in Poland. This issue has gained particular importance during the development of the COVID-19 pandemic. Already earlier, we could observe an increased openness of consumers to...
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| Glavni autor: | |
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| Format: | Online |
| Jezik: | engleski |
| Izdano: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Teme: | |
| Online pristup: | ONIX_20250307_9788382208436_1509 |
| Oznake: |
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