Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices

This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practi...

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Váldodahkki:	Golik-Górecka, Grażyna
Materiálatiipa:	Online
Giella:	eaŋgalasgiella
Almmustuhtton:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Fáttát:	Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image
Liŋkkat:	ONIX_20250307_9788382208436_1502
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!