Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices

This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practi...

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Detalles Bibliográficos

Autor Principal:	Golik-Górecka, Grażyna
Formato:	Online
Idioma:	inglés
Publicado:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Subjects:	Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image
Acceso en liña:	ONIX_20250307_9788382208436_1502
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