Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices
This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practi...
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| Հիմնական հեղինակ: | |
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| Ձևաչափ: | Online |
| Լեզու: | անգլերեն |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Խորագրեր: | |
| Առցանց հասանելիություն: | ONIX_20250307_9788382208436_1502 |
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Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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| _version_ | 1869524312381194240 |
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| author | Golik-Górecka, Grażyna |
| author_browse | Golik-Górecka, Grażyna |
| author_facet | Golik-Górecka, Grażyna |
| author_sort | Golik-Górecka, Grażyna |
| collection | Directory of Open Access Books |
| description | This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practices and good practice standards, according to the canon and development of the Warsaw Stock Exchange, is presented. |
| format | Online |
| id | doab-20.500.12854ir-155852 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1558522025-03-07T14:41:00Z Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices Golik-Górecka, Grażyna Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practices and good practice standards, according to the canon and development of the Warsaw Stock Exchange, is presented. 2025-03-07T14:40:59Z 2025-03-07T14:40:59Z 2022 chapter ONIX_20250307_9788382208436_1502 9788382208436 9788382208429 https://directory.doabooks.org/handle/20.500.12854/155852 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-842-9.02 10.18778/8220-842-9.02 83bfe9c9-323d-4283-b087-d859fd9af314 9788382208436 9788382208429 9-18 open access |
| spellingShingle | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image Golik-Górecka, Grażyna Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices |
| title | Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices |
| title_full | Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices |
| title_fullStr | Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices |
| title_full_unstemmed | Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices |
| title_short | Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices |
| title_sort | chapter the concept and essence analysis and standards of good and best practices |
| topic | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| topic_facet | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| url | ONIX_20250307_9788382208436_1502 |
| work_keys_str_mv | AT golikgoreckagrazyna chaptertheconceptandessenceanalysisandstandardsofgoodandbestpractices |