Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices
This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practi...
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| Autore principale: | |
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| Natura: | Online |
| Lingua: | inglese |
| Pubblicazione: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Soggetti: | |
| Accesso online: | ONIX_20250307_9788382208436_1502 |
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| Riassunto: | This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practices and good practice standards, according to the canon and development of the Warsaw Stock Exchange, is presented. |
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