Gestión de marca – branding digital
This chapter analyzed the evolution and consolidation of digital branding as a key strategy in contemporary brand management. Based on a theoretical evaluation complemented by real case studies, it explored the tools, platforms, and narratives used in brand building within digital contexts. The impo...
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| Autors principals: | , , |
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| Format: | Online |
| Idioma: | espanyol |
| Publicat: |
Editorial Unión Científica
2025
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| Matèries: | |
| Accés en línia: | https://directory.doabooks.org/handle/20.500.12854/169661 |
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