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Estrategias de Comunicación Digital y Branding Transmedia

The book Strategies of Digital Communication and Transmedia Branding critically examines the impact of digital transformation on organizational communication, journalism, and the management of digital communities, focusing on how brands and media build meaningful connections w...

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Main Authors: Guarnizo Delgado, José Bladimir, Rojas Sánchez, Hernán Arturo, Chávez Chacán, Pilar Janeth, Velásquez-Yánez, Gabriela Alejandra, Maldonado López, Sandra Betzabeth, Ibarra González, Andrés Sebastián, Cabezas Ramos, Jorge Renato, Oswaldo Dután, Washington, Guarnizo Ordóñez, Jhoselyn Deyalit, Villaroel Silva, Danilo Eduardo, Haro Acosta, Silvana Nataly, Haro Acosta, María José, Barriga Tamay, Marcelo Gustavo
Format: Online
Language:Spanish
Published: Editorial Unión Científica 2025
Subjects:
brand management
digital communication
digital journalism
professional ethics
transmedia narrative
virtual communities
thema EDItEUR::K Economics, Finance, Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Online Access:https://directory.doabooks.org/handle/20.500.12854/169652
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