Estrategias de Comunicación Digital y Branding Transmedia

The book Strategies of Digital Communication and Transmedia Branding critically examines the impact of digital transformation on organizational communication, journalism, and the management of digital communities, focusing on how brands and media build meaningful connections w...

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Manylion Llyfryddiaeth
Prif Awduron:	Guarnizo Delgado, José Bladimir, Rojas Sánchez, Hernán Arturo, Chávez Chacán, Pilar Janeth, Velásquez-Yánez, Gabriela Alejandra, Maldonado López, Sandra Betzabeth, Ibarra González, Andrés Sebastián, Cabezas Ramos, Jorge Renato, Oswaldo Dután, Washington, Guarnizo Ordóñez, Jhoselyn Deyalit, Villaroel Silva, Danilo Eduardo, Haro Acosta, Silvana Nataly, Haro Acosta, María José, Barriga Tamay, Marcelo Gustavo
Fformat:	Online
Iaith:	Sbaeneg
Cyhoeddwyd:	Editorial Unión Científica 2025
Pynciau:	brand management digital communication digital journalism professional ethics transmedia narrative virtual communities thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Mynediad Ar-lein:	https://directory.doabooks.org/handle/20.500.12854/169652
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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Estrategias de Comunicación Digital y Branding Transmedia

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