Social Media for Progressive Public Relations
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication...
Wedi'i Gadw mewn:
| Fformat: | Online |
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| Iaith: | Saesneg |
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Taylor & Francis
2024
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| Pynciau: | |
| Mynediad Ar-lein: | https://library.oapen.org/handle/20.500.12657/94548 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| _version_ | 1869526237088579584 |
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| collection | Directory of Open Access Books |
| description | This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking.
Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications.
Social Media for Progressive Public Relations
is for scholars, researchers and students of PR and communications.
Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-147777 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1477772025-07-21T15:45:02Z Social Media for Progressive Public Relations Niininen, Outi Public Relations,Social Media,Influencer Marketing,Political Marketing,Online Communities,Word of Mouth (WOM),Reputation management,Brand Engagement,WOM Intention,Fashion Opinion Leaders,Progressive Public Relations,Sustainable Fashion Products,UK’s Regulatory Framework,Brand Relationships,Electoral Commission,Brand Love,Loyalty Programme Members,CSR Communication,CBE,PR Professional,Digital Marketing Communication,Brand Polarisation,CSR Topic,Blockchain Technology,CSR Content,Brand Hate,Consumer Brand Engagement,Brexit Campaign,Ft Ranking,Vote Leave,Social Media Brand Communities,Negative Engagement,Sport Sponsorship thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications. Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. 2024-11-12T04:17:42Z 2024-11-12T04:17:42Z 2024-11-11T11:58:12Z 2023 book https://library.oapen.org/handle/20.500.12657/94548 9781003177791 9781032012339 9781032012346 https://directory.doabooks.org/handle/20.500.12854/147777 eng Routledge New Directions in PR & Communication Research open access Taylor & Francis Routledge 10.4324/9781003177791 10.4324/9781003177791 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? Chapter 13 The roles of the internet and social media in political marketing and voter behaviour Chapter 14 Brexit 9781003177791 9781032012339 9781032012346 Routledge open access |
| spellingShingle | Public Relations,Social Media,Influencer Marketing,Political Marketing,Online Communities,Word of Mouth (WOM),Reputation management,Brand Engagement,WOM Intention,Fashion Opinion Leaders,Progressive Public Relations,Sustainable Fashion Products,UK’s Regulatory Framework,Brand Relationships,Electoral Commission,Brand Love,Loyalty Programme Members,CSR Communication,CBE,PR Professional,Digital Marketing Communication,Brand Polarisation,CSR Topic,Blockchain Technology,CSR Content,Brand Hate,Consumer Brand Engagement,Brexit Campaign,Ft Ranking,Vote Leave,Social Media Brand Communities,Negative Engagement,Sport Sponsorship thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Social Media for Progressive Public Relations |
| title | Social Media for Progressive Public Relations |
| title_full | Social Media for Progressive Public Relations |
| title_fullStr | Social Media for Progressive Public Relations |
| title_full_unstemmed | Social Media for Progressive Public Relations |
| title_short | Social Media for Progressive Public Relations |
| title_sort | social media for progressive public relations |
| topic | Public Relations,Social Media,Influencer Marketing,Political Marketing,Online Communities,Word of Mouth (WOM),Reputation management,Brand Engagement,WOM Intention,Fashion Opinion Leaders,Progressive Public Relations,Sustainable Fashion Products,UK’s Regulatory Framework,Brand Relationships,Electoral Commission,Brand Love,Loyalty Programme Members,CSR Communication,CBE,PR Professional,Digital Marketing Communication,Brand Polarisation,CSR Topic,Blockchain Technology,CSR Content,Brand Hate,Consumer Brand Engagement,Brexit Campaign,Ft Ranking,Vote Leave,Social Media Brand Communities,Negative Engagement,Sport Sponsorship thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| topic_facet | Public Relations,Social Media,Influencer Marketing,Political Marketing,Online Communities,Word of Mouth (WOM),Reputation management,Brand Engagement,WOM Intention,Fashion Opinion Leaders,Progressive Public Relations,Sustainable Fashion Products,UK’s Regulatory Framework,Brand Relationships,Electoral Commission,Brand Love,Loyalty Programme Members,CSR Communication,CBE,PR Professional,Digital Marketing Communication,Brand Polarisation,CSR Topic,Blockchain Technology,CSR Content,Brand Hate,Consumer Brand Engagement,Brexit Campaign,Ft Ranking,Vote Leave,Social Media Brand Communities,Negative Engagement,Sport Sponsorship thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| url | https://library.oapen.org/handle/20.500.12657/94548 |