Chapter 13 The roles of the internet and social media in political marketing and voter behaviour
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | Online |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Taylor & Francis
2024
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| विषय: | |
| ऑनलाइन पहुंच: | https://library.oapen.org/handle/20.500.12657/94550 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| _version_ | 1869516471736991744 |
|---|---|
| author | Mannonen, Markus Skippari, Mika |
| author_browse | Mannonen, Markus Skippari, Mika |
| author_facet | Mannonen, Markus Skippari, Mika |
| author_sort | Mannonen, Markus |
| collection | Directory of Open Access Books |
| description | This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications. Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-147776 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1477762025-07-21T15:45:02Z Chapter 13 The roles of the internet and social media in political marketing and voter behaviour Mannonen, Markus Skippari, Mika Political Marketing,Social Media,Public Relations,Elections,Voter Behaviour,WOM Intention,Election Day Voters,Fashion Opinion Leaders,Finnish Parliamentary Elections,Lower Involvement Context,Progressive Public Relations,Offline Channels,Sustainable Fashion Products,Political Information,UK’s Regulatory Framework,Political Marketing,Online Information Searches,Shape Voter Preferences,Consumer Voters,Offline Media,Information Searches,Mann Whitney U-test,Online Channels,Advance Voters,SDP,CBE,Voter Choice,Political Parties thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications. Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. 2024-11-12T04:17:28Z 2024-11-12T04:17:28Z 2024-11-11T12:17:05Z 2023 chapter https://library.oapen.org/handle/20.500.12657/94550 9781032012339 9781032012346 https://directory.doabooks.org/handle/20.500.12854/147776 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/94550/1/9781003177791_10.4324_9781003177791-18.pdf https://library.oapen.org/bitstream/20.500.12657/94550/1/9781003177791_10.4324_9781003177791-18.pdf Taylor & Francis Routledge 10.4324/9781003177791-18 10.4324/9781003177791-18 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Social Media for Progressive Public Relations Jyväskylän Yliopisto 62098e99-34f4-40a8-bf46-6c3207355b92 9781032012339 9781032012346 Routledge 16 open access |
| spellingShingle | Political Marketing,Social Media,Public Relations,Elections,Voter Behaviour,WOM Intention,Election Day Voters,Fashion Opinion Leaders,Finnish Parliamentary Elections,Lower Involvement Context,Progressive Public Relations,Offline Channels,Sustainable Fashion Products,Political Information,UK’s Regulatory Framework,Political Marketing,Online Information Searches,Shape Voter Preferences,Consumer Voters,Offline Media,Information Searches,Mann Whitney U-test,Online Channels,Advance Voters,SDP,CBE,Voter Choice,Political Parties thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations Mannonen, Markus Skippari, Mika Chapter 13 The roles of the internet and social media in political marketing and voter behaviour |
| title | Chapter 13 The roles of the internet and social media in political marketing and voter behaviour |
| title_full | Chapter 13 The roles of the internet and social media in political marketing and voter behaviour |
| title_fullStr | Chapter 13 The roles of the internet and social media in political marketing and voter behaviour |
| title_full_unstemmed | Chapter 13 The roles of the internet and social media in political marketing and voter behaviour |
| title_short | Chapter 13 The roles of the internet and social media in political marketing and voter behaviour |
| title_sort | chapter 13 the roles of the internet and social media in political marketing and voter behaviour |
| topic | Political Marketing,Social Media,Public Relations,Elections,Voter Behaviour,WOM Intention,Election Day Voters,Fashion Opinion Leaders,Finnish Parliamentary Elections,Lower Involvement Context,Progressive Public Relations,Offline Channels,Sustainable Fashion Products,Political Information,UK’s Regulatory Framework,Political Marketing,Online Information Searches,Shape Voter Preferences,Consumer Voters,Offline Media,Information Searches,Mann Whitney U-test,Online Channels,Advance Voters,SDP,CBE,Voter Choice,Political Parties thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations |
| topic_facet | Political Marketing,Social Media,Public Relations,Elections,Voter Behaviour,WOM Intention,Election Day Voters,Fashion Opinion Leaders,Finnish Parliamentary Elections,Lower Involvement Context,Progressive Public Relations,Offline Channels,Sustainable Fashion Products,Political Information,UK’s Regulatory Framework,Political Marketing,Online Information Searches,Shape Voter Preferences,Consumer Voters,Offline Media,Information Searches,Mann Whitney U-test,Online Channels,Advance Voters,SDP,CBE,Voter Choice,Political Parties thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations |
| url | https://library.oapen.org/handle/20.500.12657/94550 |
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