Chapter 13 The roles of the internet and social media in political marketing and voter behaviour

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication...

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Autori principali:	Mannonen, Markus, Skippari, Mika
Natura:	Online
Lingua:	inglese
Pubblicazione:	Taylor & Francis 2024
Soggetti:	Political Marketing,Social Media,Public Relations,Elections,Voter Behaviour,WOM Intention,Election Day Voters,Fashion Opinion Leaders,Finnish Parliamentary Elections,Lower Involvement Context,Progressive Public Relations,Offline Channels,Sustainable Fashion Products,Political Information,UK’s Regulatory Framework,Political Marketing,Online Information Searches,Shape Voter Preferences,Consumer Voters,Offline Media,Information Searches,Mann Whitney U-test,Online Channels,Advance Voters,SDP,CBE,Voter Choice,Political Parties thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
Accesso online:	https://library.oapen.org/handle/20.500.12657/94550
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