Chapter Introduction
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering ho...
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| Prif Awduron: | , |
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| Fformat: | Online |
| Iaith: | Saesneg |
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Taylor & Francis
2025
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| Pynciau: | |
| Mynediad Ar-lein: | https://library.oapen.org/handle/20.500.12657/98952 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| _version_ | 1869524934499237888 |
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| author | Eriksson, Göran O'Hagan, Lauren Alex |
| author_browse | Eriksson, Göran O'Hagan, Lauren Alex |
| author_facet | Eriksson, Göran O'Hagan, Lauren Alex |
| author_sort | Eriksson, Göran |
| collection | Directory of Open Access Books |
| description | This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing. |
| format | Online |
| id | doab-20.500.12854ir-153344 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1533442025-07-30T08:59:49Z Chapter Introduction Eriksson, Göran O'Hagan, Lauren Alex food marketing,science,health,transhistorical research,multimodality,nutrition thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing. 2025-02-28T04:15:56Z 2025-02-28T04:15:56Z 2025-02-27T09:37:51Z 2025 chapter https://library.oapen.org/handle/20.500.12657/98952 9781032580739 9781032584812 https://directory.doabooks.org/handle/20.500.12854/153344 eng open access image/jpeg image/jpeg Attribution 4.0 International Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/98952/1/9781003450276_10.4324_9781003450276-1.pdf https://library.oapen.org/bitstream/20.500.12657/98952/1/9781003450276_10.4324_9781003450276-1.pdf Taylor & Francis Routledge 10.4324/9781003450276-1 10.4324/9781003450276-1 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Food Marketing and Selling Healthy Lifestyles with Science Örebro Universitet a12bf48d-df3e-48ca-8337-ba076f5cb6ec 9781032580739 9781032584812 Routledge 19 open access |
| spellingShingle | food marketing,science,health,transhistorical research,multimodality,nutrition thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography Eriksson, Göran O'Hagan, Lauren Alex Chapter Introduction |
| title | Chapter Introduction |
| title_full | Chapter Introduction |
| title_fullStr | Chapter Introduction |
| title_full_unstemmed | Chapter Introduction |
| title_short | Chapter Introduction |
| title_sort | chapter introduction |
| topic | food marketing,science,health,transhistorical research,multimodality,nutrition thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography |
| topic_facet | food marketing,science,health,transhistorical research,multimodality,nutrition thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography |
| url | https://library.oapen.org/handle/20.500.12657/98952 |
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