Food Marketing and Selling Healthy Lifestyles with Science
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering ho...
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| Formato: | Online |
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| Lenguaje: | inglés |
| Publicado: |
Taylor & Francis
2025
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| Materias: | |
| Acceso en línea: | https://library.oapen.org/handle/20.500.12657/98951 |
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| _version_ | 1869524674191294464 |
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| collection | Directory of Open Access Books |
| description | This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture.
Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory.
It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing. |
| format | Online |
| id | doab-20.500.12854ir-153349 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1533492025-07-30T08:59:49Z Food Marketing and Selling Healthy Lifestyles with Science O'Hagan, Lauren Alex Eriksson, Göran food marketing,science,health,transhistorical research,multimodality,nutrition,nutritionism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing. 2025-02-28T04:19:00Z 2025-02-28T04:19:00Z 2025-02-27T09:31:51Z 2025 book https://library.oapen.org/handle/20.500.12657/98951 9781003450276 9781032580739 9781032584812 https://directory.doabooks.org/handle/20.500.12854/153349 eng Critical Food Studies open access Taylor & Francis Routledge 10.4324/9781003450276 10.4324/9781003450276 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Chapter Introduction Chapter From Foods to Nutrients 9781003450276 9781032580739 9781032584812 Routledge open access |
| spellingShingle | food marketing,science,health,transhistorical research,multimodality,nutrition,nutritionism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography Food Marketing and Selling Healthy Lifestyles with Science |
| title | Food Marketing and Selling Healthy Lifestyles with Science |
| title_full | Food Marketing and Selling Healthy Lifestyles with Science |
| title_fullStr | Food Marketing and Selling Healthy Lifestyles with Science |
| title_full_unstemmed | Food Marketing and Selling Healthy Lifestyles with Science |
| title_short | Food Marketing and Selling Healthy Lifestyles with Science |
| title_sort | food marketing and selling healthy lifestyles with science |
| topic | food marketing,science,health,transhistorical research,multimodality,nutrition,nutritionism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography |
| topic_facet | food marketing,science,health,transhistorical research,multimodality,nutrition,nutritionism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography |
| url | https://library.oapen.org/handle/20.500.12657/98951 |