Internal Marketing in Today’s Organization

Internal marketing is an interesting area of scientific reflection on the role of the human factor in building the market success of an organisation, unfortunately, so far it has not been frequently undertaken by researchers. Although its importance for the development of management sciences and bus...

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Bibliografiske detaljer

Main Authors:	Biesaga-Słomczewska, Elżbieta J., Iwińska-Knop, Krystyna
Format:	Online
Sprog:	polsk
Udgivet:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Fag:	internal marketing human resources management relationship marketing value management communications loyality
Online adgang:	ONIX_20250307_9788380889538_45
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