Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practic...

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Format:	Online
Idioma:	anglès
Publicat:	Springer Nature 2024
Matèries:	Consuming Technocultures Creativity, Diversity, and Inclusion Marketing Practices and AI Digital Technologies and Marketing Management Marketing Education Marketing Orientation Non-profit Marketing Marketing Ethics Sector-based Marketing Digital Marketing Practice Social Media Marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management
Accés en línia:	ONIX_20241113_9783031704888_33
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