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The Routledge Companion to Marketing and Sustainability

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective co...

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Médium: Online
Jazyk:angličtina
Vydáno: Taylor & Francis 2025
Témata:
Marketing
sustainability
Marketing theory and practice
consumers
consumption
production systems
micro-marketing
Environmental impact
Macromarketing
Sustainable product development
sustainable consumption
Circular economy
ethical marketing
sustainable marketing
Social marketing
community action
stakeholder management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business
On-line přístup:ONIX_20250703T153740_9781003412397_7
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ONIX_20250703T153740_9781003412397_7

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