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Greenwashing Practices in Company Marketing Communications

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This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of greenwashi...

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Main Authors: Proszowska, Anita, Budzanowska-Drzewiecka, Małgorzata, Dołhasz, Magdalena, Ostrowska, Justyna
Format: Online
Language:English
Published: Taylor & Francis 2026
Subjects:
Greenwashing
Ethical marketing
Sustainability
ESG
Pro-environmental
Marketing communication
Green marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business
Online Access:https://library.oapen.org/handle/20.500.12657/111199
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https://library.oapen.org/handle/20.500.12657/111199

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