Greenwashing Practices in Company Marketing Communications
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of greenwashi...
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| Հիմնական հեղինակներ: | , , , |
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| Ձևաչափ: | Online |
| Լեզու: | անգլերեն |
| Հրապարակվել է: |
Taylor & Francis
2026
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| Խորագրեր: | |
| Առցանց հասանելիություն: | https://library.oapen.org/handle/20.500.12657/111199 |
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| _version_ | 1869528690290851840 |
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| author | Proszowska, Anita Budzanowska-Drzewiecka, Małgorzata Dołhasz, Magdalena Ostrowska, Justyna |
| author_browse | Budzanowska-Drzewiecka, Małgorzata Dołhasz, Magdalena Ostrowska, Justyna Proszowska, Anita |
| author_facet | Proszowska, Anita Budzanowska-Drzewiecka, Małgorzata Dołhasz, Magdalena Ostrowska, Justyna |
| author_sort | Proszowska, Anita |
| collection | Directory of Open Access Books |
| description | This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of greenwashing – focusing on those related to marketing communication and marketing strategy – and highlights the various tools companies utilise to mislead their customers, including green advertising, green packaging, eco-labelling, AI, and social media. Drawing upon specific case study examples, the volume illustrates how and when companies employ these methods and the subsequent impact on the environment, while contrasting these with best practices in ethical, pro-environmental marketing communications. Overall, the book campaigns for increased awareness of greenwashing among stakeholders and outlines a proposal for controlling the implementation of pro-environmental practices in green marketing communication to ensure that consumers are not misled. Assisting readers in easily identifying truly green products, as well as those which have been marketed inaccurately, Greenwashing Practices in Company Marketing Communications will be useful for researchers, academics, and students analysing contemporary marketing communication and its compatibility with the principles of sustainable development. |
| format | Online |
| id | doab-20.500.12854ir-173965 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1739652026-03-19T14:32:57Z Greenwashing Practices in Company Marketing Communications Proszowska, Anita Budzanowska-Drzewiecka, Małgorzata Dołhasz, Magdalena Ostrowska, Justyna Greenwashing Ethical marketing Sustainability ESG Pro-environmental Marketing communication Green marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of greenwashing – focusing on those related to marketing communication and marketing strategy – and highlights the various tools companies utilise to mislead their customers, including green advertising, green packaging, eco-labelling, AI, and social media. Drawing upon specific case study examples, the volume illustrates how and when companies employ these methods and the subsequent impact on the environment, while contrasting these with best practices in ethical, pro-environmental marketing communications. Overall, the book campaigns for increased awareness of greenwashing among stakeholders and outlines a proposal for controlling the implementation of pro-environmental practices in green marketing communication to ensure that consumers are not misled. Assisting readers in easily identifying truly green products, as well as those which have been marketed inaccurately, Greenwashing Practices in Company Marketing Communications will be useful for researchers, academics, and students analysing contemporary marketing communication and its compatibility with the principles of sustainable development. 2026-03-19T14:32:56Z 2026-03-19T14:32:56Z 2026-03-02T18:27:32Z 2025 book https://library.oapen.org/handle/20.500.12657/111199 9781003546658 9781032902395 9781032902401 https://directory.doabooks.org/handle/20.500.12854/173965 eng Routledge Focus on Environment and Sustainability open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/111199/1/9781003546658.pdf Taylor & Francis Routledge 10.4324/9781003546658 10.4324/9781003546658 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781003546658 9781032902395 9781032902401 Routledge 1 London open access |
| spellingShingle | Greenwashing Ethical marketing Sustainability ESG Pro-environmental Marketing communication Green marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business Proszowska, Anita Budzanowska-Drzewiecka, Małgorzata Dołhasz, Magdalena Ostrowska, Justyna Greenwashing Practices in Company Marketing Communications |
| title | Greenwashing Practices in Company Marketing Communications |
| title_full | Greenwashing Practices in Company Marketing Communications |
| title_fullStr | Greenwashing Practices in Company Marketing Communications |
| title_full_unstemmed | Greenwashing Practices in Company Marketing Communications |
| title_short | Greenwashing Practices in Company Marketing Communications |
| title_sort | greenwashing practices in company marketing communications |
| topic | Greenwashing Ethical marketing Sustainability ESG Pro-environmental Marketing communication Green marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| topic_facet | Greenwashing Ethical marketing Sustainability ESG Pro-environmental Marketing communication Green marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| url | https://library.oapen.org/handle/20.500.12657/111199 |
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