The Routledge Companion to Marketing and Sustainability
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective co...
Sparad:
| Materialtyp: | Online |
|---|---|
| Språk: | engelska |
| Utgiven: |
Taylor & Francis
2025
|
| Ämnen: | |
| Länkar: | ONIX_20250703T153740_9781003412397_7 |
| Taggar: |
Inga taggar, Lägg till första taggen!
|
| _version_ | 1869517393269620736 |
|---|---|
| collection | Directory of Open Access Books |
| description | This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-162511 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1625112025-07-31T05:36:05Z The Routledge Companion to Marketing and Sustainability De Angelis, Roberta Peattie, Ken Koenig-Lewis, Nicole Strong, Carolyn Marketing sustainability Marketing theory and practice consumers consumption production systems micro-marketing Environmental impact Macromarketing Sustainable product development sustainable consumption Circular economy ethical marketing sustainable marketing Social marketing community action stakeholder management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license. 2025-07-04T05:03:57Z 2025-07-04T05:03:57Z 2025-07-03T13:39:01Z 2025 book ONIX_20250703T153740_9781003412397_7 https://library.oapen.org/handle/20.500.12657/103923 9781003412397 9781032535043 9781032535050 https://directory.doabooks.org/handle/20.500.12854/162511 eng Routledge Companions in Marketing, Advertising and Communication open access Taylor & Francis Routledge 10.4324/9781003412397 10.4324/9781003412397 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Chapter The game is on! – Sports (events) as a driving force for sustainability Chapter 14 Collaborative and creative consumption 9781003412397 9781032535043 9781032535050 Routledge London open access |
| spellingShingle | Marketing sustainability Marketing theory and practice consumers consumption production systems micro-marketing Environmental impact Macromarketing Sustainable product development sustainable consumption Circular economy ethical marketing sustainable marketing Social marketing community action stakeholder management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business The Routledge Companion to Marketing and Sustainability |
| title | The Routledge Companion to Marketing and Sustainability |
| title_full | The Routledge Companion to Marketing and Sustainability |
| title_fullStr | The Routledge Companion to Marketing and Sustainability |
| title_full_unstemmed | The Routledge Companion to Marketing and Sustainability |
| title_short | The Routledge Companion to Marketing and Sustainability |
| title_sort | routledge companion to marketing and sustainability |
| topic | Marketing sustainability Marketing theory and practice consumers consumption production systems micro-marketing Environmental impact Macromarketing Sustainable product development sustainable consumption Circular economy ethical marketing sustainable marketing Social marketing community action stakeholder management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| topic_facet | Marketing sustainability Marketing theory and practice consumers consumption production systems micro-marketing Environmental impact Macromarketing Sustainable product development sustainable consumption Circular economy ethical marketing sustainable marketing Social marketing community action stakeholder management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| url | ONIX_20250703T153740_9781003412397_7 |