Disruptions, Diversity, and Ethics in Marketing
As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practic...
Gorde:
| Formatua: | Online |
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| Hizkuntza: | ingelesa |
| Argitaratua: |
Springer Nature
2024
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| Gaiak: | |
| Sarrera elektronikoa: | ONIX_20241113_9783031704888_33 |
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Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| _version_ | 1869525851532427264 |
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| collection | Directory of Open Access Books |
| description | As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries |
| format | Online |
| id | doab-20.500.12854ir-147792 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1477922024-11-14T04:06:10Z Disruptions, Diversity, and Ethics in Marketing Martínez-Puertas, Sergio Sánchez-Pérez, Manuel Segovia-López, Cristina Terán-Yépez, Eduardo Consuming Technocultures Creativity, Diversity, and Inclusion Marketing Practices and AI Digital Technologies and Marketing Management Marketing Education Marketing Orientation Non-profit Marketing Marketing Ethics Sector-based Marketing Digital Marketing Practice Social Media Marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries 2024-11-14T04:06:08Z 2024-11-14T04:06:08Z 2024-11-13T12:47:46Z 2025 book ONIX_20241113_9783031704888_33 https://library.oapen.org/handle/20.500.12657/94630 9783031704888 9783031704871 https://directory.doabooks.org/handle/20.500.12854/147792 eng Springer Proceedings in Business and Economics open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/94630/1/978-3-031-70488-8.pdf Springer Nature Springer Nature Switzerland 10.1007/978-3-031-70488-8 10.1007/978-3-031-70488-8 9fa3421d-f917-4153-b9ab-fc337c396b5a 9345cecc-585e-4270-9a21-fc8338114d13 9783031704888 9783031704871 Springer Nature Switzerland 174 Cham [...] open access |
| spellingShingle | Consuming Technocultures Creativity, Diversity, and Inclusion Marketing Practices and AI Digital Technologies and Marketing Management Marketing Education Marketing Orientation Non-profit Marketing Marketing Ethics Sector-based Marketing Digital Marketing Practice Social Media Marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management Disruptions, Diversity, and Ethics in Marketing |
| title | Disruptions, Diversity, and Ethics in Marketing |
| title_full | Disruptions, Diversity, and Ethics in Marketing |
| title_fullStr | Disruptions, Diversity, and Ethics in Marketing |
| title_full_unstemmed | Disruptions, Diversity, and Ethics in Marketing |
| title_short | Disruptions, Diversity, and Ethics in Marketing |
| title_sort | disruptions diversity and ethics in marketing |
| topic | Consuming Technocultures Creativity, Diversity, and Inclusion Marketing Practices and AI Digital Technologies and Marketing Management Marketing Education Marketing Orientation Non-profit Marketing Marketing Ethics Sector-based Marketing Digital Marketing Practice Social Media Marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management |
| topic_facet | Consuming Technocultures Creativity, Diversity, and Inclusion Marketing Practices and AI Digital Technologies and Marketing Management Marketing Education Marketing Orientation Non-profit Marketing Marketing Ethics Sector-based Marketing Digital Marketing Practice Social Media Marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management |
| url | ONIX_20241113_9783031704888_33 |