Influencer marketing in the age of new media
Social media took over not only the leisure time of their users, but also the communication budgets of companies that fit perfectly in their space. They have also become excellent platforms for the development of Influencer Marketing, and the Influencer people themselves grow up to the level of star...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Online |
| 語言: | 波兰语 |
| 出版: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
|
| 主題: | |
| 在線閱讀: | ONIX_20250307_9788382202939_414 |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
|
| _version_ | 1869528155210907648 |
|---|---|
| author | stopczyńska, kinga |
| author_browse | stopczyńska, kinga |
| author_facet | stopczyńska, kinga |
| author_sort | stopczyńska, kinga |
| collection | Directory of Open Access Books |
| description | Social media took over not only the leisure time of their users, but also the communication budgets of companies that fit perfectly in their space. They have also become excellent platforms for the development of Influencer Marketing, and the Influencer people themselves grow up to the level of stars in them. Their extraordinary potential could not escape the brand owners for whom Influencers become every day very unique ambassadors, advocates, and in many cases their spokesmen. Influencer marketing is currently one of the most creative communication tools, which, combined with new media, creates an extraordinary value in the eyes of potential and current customers, the originality of which inspires, motivates and creates very specific purchasing activities. It is worth emphasizing that Influencer marketing seems to be unfamiliar with age limits, perfectly managing both the youngest and the oldest groups of its recipients, giving the latter a chance for previously unknown experiences. |
| format | Online |
| id | doab-20.500.12854ir-154235 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1542352025-03-07T12:48:33Z Influencer marketing in the age of new media stopczyńska, kinga influencer marketing new media social media marketing communication Facebook Instagram TikTok Social media took over not only the leisure time of their users, but also the communication budgets of companies that fit perfectly in their space. They have also become excellent platforms for the development of Influencer Marketing, and the Influencer people themselves grow up to the level of stars in them. Their extraordinary potential could not escape the brand owners for whom Influencers become every day very unique ambassadors, advocates, and in many cases their spokesmen. Influencer marketing is currently one of the most creative communication tools, which, combined with new media, creates an extraordinary value in the eyes of potential and current customers, the originality of which inspires, motivates and creates very specific purchasing activities. It is worth emphasizing that Influencer marketing seems to be unfamiliar with age limits, perfectly managing both the youngest and the oldest groups of its recipients, giving the latter a chance for previously unknown experiences. 2025-03-07T12:48:31Z 2025-03-07T12:48:31Z 2021 book ONIX_20250307_9788382202939_414 9788382202939 9788382202922 https://directory.doabooks.org/handle/20.500.12854/154235 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/733 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8220-292-2 Social media took over not only the leisure time of their users, but also the communication budgets of companies that fit perfectly in their space. They have also become excellent platforms for the development of Influencer Marketing, and the Influencer people themselves grow up to the level of stars in them. Their extraordinary potential could not escape the brand owners for whom Influencers become every day very unique ambassadors, advocates, and in many cases their spokesmen. Influencer marketing is currently one of the most creative communication tools, which, combined with new media, creates an extraordinary value in the eyes of potential and current customers, the originality of which inspires, motivates and creates very specific purchasing activities. It is worth emphasizing that Influencer marketing seems to be unfamiliar with age limits, perfectly managing both the youngest and the oldest groups of its recipients, giving the latter a chance for previously unknown experiences. 10.18778/8220-292-2 83bfe9c9-323d-4283-b087-d859fd9af314 9788382202939 9788382202922 electronic open access |
| spellingShingle | influencer marketing new media social media marketing communication TikTok stopczyńska, kinga Influencer marketing in the age of new media |
| title | Influencer marketing in the age of new media |
| title_full | Influencer marketing in the age of new media |
| title_fullStr | Influencer marketing in the age of new media |
| title_full_unstemmed | Influencer marketing in the age of new media |
| title_short | Influencer marketing in the age of new media |
| title_sort | influencer marketing in the age of new media |
| topic | influencer marketing new media social media marketing communication TikTok |
| topic_facet | influencer marketing new media social media marketing communication TikTok |
| url | ONIX_20250307_9788382202939_414 |
| work_keys_str_mv | AT stopczynskakinga influencermarketingintheageofnewmedia |