Influencer marketing in the age of new media

Social media took over not only the leisure time of their users, but also the communication budgets of companies that fit perfectly in their space. They have also become excellent platforms for the development of Influencer Marketing, and the Influencer people themselves grow up to the level of star...

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Bibliographic Details

Main Author:	stopczyńska, kinga
Format:	Online
Language:	Polish
Published:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Subjects:	influencer marketing new media social media marketing communication Facebook Instagram TikTok
Online Access:	ONIX_20250307_9788382202939_414
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