Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej
The article presents the problem of creating and managing the brand of an academic library in the context of the university's identification system. Visual identity, understood as a mosaic of all visual messages, which facilitates recognition of a public institution, as well as brand awareness and d...
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| Autor principal: | |
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| Format: | Online |
| Idioma: | polonès |
| Publicat: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Accés en línia: | ONIX_20250307_9788381423373_313 |
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