Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej
The article presents the problem of creating and managing the brand of an academic library in the context of the university's identification system. Visual identity, understood as a mosaic of all visual messages, which facilitates recognition of a public institution, as well as brand awareness and d...
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | Online |
| Teanga: | Polainnis |
| Foilsithe / Cruthaithe: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Rochtain ar líne: | ONIX_20250307_9788381423373_313 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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| _version_ | 1869516600174968832 |
|---|---|
| author | Curyło, Monika |
| author_browse | Curyło, Monika |
| author_facet | Curyło, Monika |
| author_sort | Curyło, Monika |
| collection | Directory of Open Access Books |
| description | The article presents the problem of creating and managing the brand of an academic library in the context of the university's identification system. Visual identity, understood as a mosaic of all visual messages, which facilitates recognition of a public institution, as well as brand awareness and development of long-term marketing strategies are the basic issues related to visual identification. The brand book (identity book), as well as printed and electronic materials, serve as a tool used to reinforce the institution's position on the market, and generate a coherent and logical system of symbols and connotations. The creation of a strong logo is one of the most important stages of building a corporate image, which has an ongoing influence on recipients and contributes to the success of a university and academic library brand. |
| format | Online |
| id | doab-20.500.12854ir-154888 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1548882025-03-07T13:42:09Z Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej Curyło, Monika The article presents the problem of creating and managing the brand of an academic library in the context of the university's identification system. Visual identity, understood as a mosaic of all visual messages, which facilitates recognition of a public institution, as well as brand awareness and development of long-term marketing strategies are the basic issues related to visual identification. The brand book (identity book), as well as printed and electronic materials, serve as a tool used to reinforce the institution's position on the market, and generate a coherent and logical system of symbols and connotations. The creation of a strong logo is one of the most important stages of building a corporate image, which has an ongoing influence on recipients and contributes to the success of a university and academic library brand. 2025-03-07T13:42:08Z 2025-03-07T13:42:08Z 2018 chapter ONIX_20250307_9788381423373_313 9788381423373 9788381423366 https://directory.doabooks.org/handle/20.500.12854/154888 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/946 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8142-336-6.03 The article presents the problem of creating and managing the brand of an academic library in the context of the university's identification system. Visual identity, understood as a mosaic of all visual messages, which facilitates recognition of a public institution, as well as brand awareness and development of long-term marketing strategies are the basic issues related to visual identification. The brand book (identity book), as well as printed and electronic materials, serve as a tool used to reinforce the institution's position on the market, and generate a coherent and logical system of symbols and connotations. The creation of a strong logo is one of the most important stages of building a corporate image, which has an ongoing influence on recipients and contributes to the success of a university and academic library brand. 10.18778/8142-336-6.03 83bfe9c9-323d-4283-b087-d859fd9af314 9788381423373 9788381423366 35-53 open access |
| spellingShingle | Curyło, Monika Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej |
| title | Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej |
| title_full | Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej |
| title_fullStr | Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej |
| title_full_unstemmed | Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej |
| title_short | Chapter System identyfikacji wizualnej jako element tożsamości biblioteki akademickiej |
| title_sort | chapter system identyfikacji wizualnej jako element tozsamosci biblioteki akademickiej |
| url | ONIX_20250307_9788381423373_313 |
| work_keys_str_mv | AT curyłomonika chaptersystemidentyfikacjiwizualnejjakoelementtozsamoscibibliotekiakademickiej |