Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques
The article focuses on persuasion techniques used by media broadcasters in self-promotional activities. These techniques are a specific way, in which the broadcaster acts in the communication process. Certain elements of this process can be emphasized or modified in order to increase its impact. The...
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| Format: | Online |
| Langue: | polonais |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Accès en ligne: | ONIX_20250307_9788381424905_437 |
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| _version_ | 1869525120509280256 |
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| author | Sobczak, Barbara |
| author_browse | Sobczak, Barbara |
| author_facet | Sobczak, Barbara |
| author_sort | Sobczak, Barbara |
| collection | Directory of Open Access Books |
| description | The article focuses on persuasion techniques used by media broadcasters in self-promotional activities. These techniques are a specific way, in which the broadcaster acts in the communication process. Certain elements of this process can be emphasized or modified in order to increase its impact. The starting point of this article was an assumption, that the selection of persuasive techniques is derivatized from such rhetorical determinants, as the context of functioning of the media (ex. the effects of technological changes: the unification of media products, the exponential increase in the amount of information, the increasing global competition). Also, planned target groups and objective of the broadcaster. The research material allows to distinct persuasion techniques implemented at three levels in self-promotional activities of media broadcasters: 1) ways of transmitting the information (ex. repetition and targeting audiences), 2) content (ex. positive selection technique, fragmentation, use of the unavailability rule, displaying the benefits from interacting with the medium, increasing the attractiveness of the communication by referring to broadly respected authorities) and 3) the forms of communication (uniqueness technique). |
| format | Online |
| id | doab-20.500.12854ir-155012 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1550122025-03-07T13:49:20Z Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques Sobczak, Barbara radio broadcast radio reportage occasional journalism stylistics journalism rhetoric propaganda The article focuses on persuasion techniques used by media broadcasters in self-promotional activities. These techniques are a specific way, in which the broadcaster acts in the communication process. Certain elements of this process can be emphasized or modified in order to increase its impact. The starting point of this article was an assumption, that the selection of persuasive techniques is derivatized from such rhetorical determinants, as the context of functioning of the media (ex. the effects of technological changes: the unification of media products, the exponential increase in the amount of information, the increasing global competition). Also, planned target groups and objective of the broadcaster. The research material allows to distinct persuasion techniques implemented at three levels in self-promotional activities of media broadcasters: 1) ways of transmitting the information (ex. repetition and targeting audiences), 2) content (ex. positive selection technique, fragmentation, use of the unavailability rule, displaying the benefits from interacting with the medium, increasing the attractiveness of the communication by referring to broadly respected authorities) and 3) the forms of communication (uniqueness technique). 2025-03-07T13:49:18Z 2025-03-07T13:49:18Z 2019 chapter ONIX_20250307_9788381424905_437 9788381424905 9788381422857 https://directory.doabooks.org/handle/20.500.12854/155012 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1069 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8142-285-7.07 The article focuses on persuasion techniques used by media broadcasters in self-promotional activities. These techniques are a specific way, in which the broadcaster acts in the communication process. Certain elements of this process can be emphasized or modified in order to increase its impact. The starting point of this article was an assumption, that the selection of persuasive techniques is derivatized from such rhetorical determinants, as the context of functioning of the media (ex. the effects of technological changes: the unification of media products, the exponential increase in the amount of information, the increasing global competition). Also, planned target groups and objective of the broadcaster. The research material allows to distinct persuasion techniques implemented at three levels in self-promotional activities of media broadcasters: 1) ways of transmitting the information (ex. repetition and targeting audiences), 2) content (ex. positive selection technique, fragmentation, use of the unavailability rule, displaying the benefits from interacting with the medium, increasing the attractiveness of the communication by referring to broadly respected authorities) and 3) the forms of communication (uniqueness technique). 10.18778/8142-285-7.07 83bfe9c9-323d-4283-b087-d859fd9af314 9788381424905 9788381422857 77-98 open access |
| spellingShingle | radio broadcast radio reportage occasional journalism stylistics journalism rhetoric propaganda Sobczak, Barbara Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques |
| title | Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques |
| title_full | Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques |
| title_fullStr | Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques |
| title_full_unstemmed | Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques |
| title_short | Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques |
| title_sort | chapter self promotion of tv stations from a rhetorical perspective persuasion techniques |
| topic | radio broadcast radio reportage occasional journalism stylistics journalism rhetoric propaganda |
| topic_facet | radio broadcast radio reportage occasional journalism stylistics journalism rhetoric propaganda |
| url | ONIX_20250307_9788381424905_437 |
| work_keys_str_mv | AT sobczakbarbara chapterselfpromotionoftvstationsfromarhetoricalperspectivepersuasiontechniques |