Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques

The article focuses on persuasion techniques used by media broadcasters in self-promotional activities. These techniques are a specific way, in which the broadcaster acts in the communication process. Certain elements of this process can be emphasized or modified in order to increase its impact. The...

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Egile nagusia:	Sobczak, Barbara
Formatua:	Online
Hizkuntza:	poloniera
Argitaratua:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Gaiak:	radio broadcast radio reportage occasional journalism stylistics journalism rhetoric propaganda
Sarrera elektronikoa:	ONIX_20250307_9788381424905_437
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!