Chapter Selection of marketing strategy versus funding sources of services in a medical facility

Choosing the right marketing strategy for an organization is a complicated issue, and when it comes to a medical facility, development planning and related activities can be an even greater challenge. It also requires taking into account many factors and the specifics of this industry. Based on the...

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Bibliographic Details
Main Author: Skonieczka, Ilona
Format: Online
Language:Polish
Published: Wydawnictwo Uniwersytetu Łódzkiego 2025
Online Access:ONIX_20250307_9788382202830_990
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