Chapter Selection of marketing strategy versus funding sources of services in a medical facility

Choosing the right marketing strategy for an organization is a complicated issue, and when it comes to a medical facility, development planning and related activities can be an even greater challenge. It also requires taking into account many factors and the specifics of this industry. Based on the...

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מחבר ראשי: Skonieczka, Ilona
פורמט: Online
שפה:פולנית
יצא לאור: Wydawnictwo Uniwersytetu Łódzkiego 2025
גישה מקוונת:ONIX_20250307_9788382202830_990
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author Skonieczka, Ilona
author_browse Skonieczka, Ilona
author_facet Skonieczka, Ilona
author_sort Skonieczka, Ilona
collection Directory of Open Access Books
description Choosing the right marketing strategy for an organization is a complicated issue, and when it comes to a medical facility, development planning and related activities can be an even greater challenge. It also requires taking into account many factors and the specifics of this industry. Based on the author’s many years of experience gained in cooperation with medical facilities, this chapter will discuss the impact of the method of financing medical services on the marketing strategy of a medical facility.
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spelling doab-20.500.12854ir-1555652025-03-07T14:22:50Z Chapter Selection of marketing strategy versus funding sources of services in a medical facility Skonieczka, Ilona Choosing the right marketing strategy for an organization is a complicated issue, and when it comes to a medical facility, development planning and related activities can be an even greater challenge. It also requires taking into account many factors and the specifics of this industry. Based on the author’s many years of experience gained in cooperation with medical facilities, this chapter will discuss the impact of the method of financing medical services on the marketing strategy of a medical facility. 2025-03-07T14:22:48Z 2025-03-07T14:22:48Z 2020 chapter ONIX_20250307_9788382202830_990 9788382202830 9788382202823 9788364462528 https://directory.doabooks.org/handle/20.500.12854/155565 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/281 Wydawnictwo Uniwersytetu Łódzkiego Choosing the right marketing strategy for an organization is a complicated issue, and when it comes to a medical facility, development planning and related activities can be an even greater challenge. It also requires taking into account many factors and the specifics of this industry. Based on the author’s many years of experience gained in cooperation with medical facilities, this chapter will discuss the impact of the method of financing medical services on the marketing strategy of a medical facility. 83bfe9c9-323d-4283-b087-d859fd9af314 9788382202830 9788382202823 9788364462528 53-63 open access
spellingShingle Skonieczka, Ilona
Chapter Selection of marketing strategy versus funding sources of services in a medical facility
title Chapter Selection of marketing strategy versus funding sources of services in a medical facility
title_full Chapter Selection of marketing strategy versus funding sources of services in a medical facility
title_fullStr Chapter Selection of marketing strategy versus funding sources of services in a medical facility
title_full_unstemmed Chapter Selection of marketing strategy versus funding sources of services in a medical facility
title_short Chapter Selection of marketing strategy versus funding sources of services in a medical facility
title_sort chapter selection of marketing strategy versus funding sources of services in a medical facility
url ONIX_20250307_9788382202830_990
work_keys_str_mv AT skonieczkailona chapterselectionofmarketingstrategyversusfundingsourcesofservicesinamedicalfacility