Chapter Neuromarketing in the process of acquiring customers on the example of IKEA activities
In order to attract the customer’s attention and convince them to buy, companies develop marketing strategies, in which they focus on the emotions, desires and needs of consumers. Customer data obtained as part of neuromarketing, is a valuable complement to traditional marketing research. The case s...
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Online |
| Sprog: | polsk |
| Udgivet: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
|
| Online adgang: | ONIX_20250307_9788382202830_994 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|