Chapter Marketing strategies of start-ups
The article was taken on the marketing strategies used by start-ups. The specific goal of the work is to present the importance of well-formulated marketing strategies for start-ups and their impact on the result of the enterprise. The goal will be achieved by presenting several types of introduced...
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| Format: | Online |
| Sprache: | Polnisch |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online-Zugang: | ONIX_20250307_9788382202830_995 |
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| _version_ | 1869516542813667328 |
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| author | Skoneczna, Magdalena |
| author_browse | Skoneczna, Magdalena |
| author_facet | Skoneczna, Magdalena |
| author_sort | Skoneczna, Magdalena |
| collection | Directory of Open Access Books |
| description | The article was taken on the marketing strategies used by start-ups. The specific goal of the work is to present the importance of well-formulated marketing strategies for start-ups and their impact on the result of the enterprise. The goal will be achieved by presenting several types of introduced marketing strategies for start-ups, as well as presenting the theoretical significance of a properly developed marketing strategy. The article discusses the essence of marketing strategies for start-ups, together with tools that are used by start-ups, as well as the example of a company that in its activities focused on emotional marketing. |
| format | Online |
| id | doab-20.500.12854ir-155570 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1555702025-03-07T14:23:08Z Chapter Marketing strategies of start-ups Skoneczna, Magdalena The article was taken on the marketing strategies used by start-ups. The specific goal of the work is to present the importance of well-formulated marketing strategies for start-ups and their impact on the result of the enterprise. The goal will be achieved by presenting several types of introduced marketing strategies for start-ups, as well as presenting the theoretical significance of a properly developed marketing strategy. The article discusses the essence of marketing strategies for start-ups, together with tools that are used by start-ups, as well as the example of a company that in its activities focused on emotional marketing. 2025-03-07T14:23:06Z 2025-03-07T14:23:06Z 2020 chapter ONIX_20250307_9788382202830_995 9788382202830 9788382202823 9788364462528 https://directory.doabooks.org/handle/20.500.12854/155570 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/281 Wydawnictwo Uniwersytetu Łódzkiego The article was taken on the marketing strategies used by start-ups. The specific goal of the work is to present the importance of well-formulated marketing strategies for start-ups and their impact on the result of the enterprise. The goal will be achieved by presenting several types of introduced marketing strategies for start-ups, as well as presenting the theoretical significance of a properly developed marketing strategy. The article discusses the essence of marketing strategies for start-ups, together with tools that are used by start-ups, as well as the example of a company that in its activities focused on emotional marketing. 83bfe9c9-323d-4283-b087-d859fd9af314 9788382202830 9788382202823 9788364462528 143-156 open access |
| spellingShingle | Skoneczna, Magdalena Chapter Marketing strategies of start-ups |
| title | Chapter Marketing strategies of start-ups |
| title_full | Chapter Marketing strategies of start-ups |
| title_fullStr | Chapter Marketing strategies of start-ups |
| title_full_unstemmed | Chapter Marketing strategies of start-ups |
| title_short | Chapter Marketing strategies of start-ups |
| title_sort | chapter marketing strategies of start ups |
| url | ONIX_20250307_9788382202830_995 |
| work_keys_str_mv | AT skonecznamagdalena chaptermarketingstrategiesofstartups |