Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
The main task of TV news services is to convey the news to the public. The language used by presenters and broadcasters has certain characteristics. The purpose of this article is to analyze the quantitative and qualitative headlines from ten major editions of two TV news services: „Wiadomości” and...
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| Format: | Online |
| Sprog: | polsk |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online adgang: | ONIX_20250307_9788382207118_1325 |
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| _version_ | 1869517757640343552 |
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| author | Zwolińska, Paulina |
| author_browse | Zwolińska, Paulina |
| author_facet | Zwolińska, Paulina |
| author_sort | Zwolińska, Paulina |
| collection | Directory of Open Access Books |
| description | The main task of TV news services is to convey the news to the public. The language used by presenters and broadcasters has certain characteristics. The purpose of this article is to analyze the quantitative and qualitative headlines from ten major editions of two TV news services: „Wiadomości” and „Wydarzenia”. The author primarily study the evaluation of particular titles and the various language strategies used in them. |
| format | Online |
| id | doab-20.500.12854ir-155675 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556752025-03-07T14:29:51Z Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) Zwolińska, Paulina real-time marketing storytelling marketing advertising news service creativity media studies The main task of TV news services is to convey the news to the public. The language used by presenters and broadcasters has certain characteristics. The purpose of this article is to analyze the quantitative and qualitative headlines from ten major editions of two TV news services: „Wiadomości” and „Wydarzenia”. The author primarily study the evaluation of particular titles and the various language strategies used in them. 2025-03-07T14:29:49Z 2025-03-07T14:29:49Z 2022 chapter ONIX_20250307_9788382207118_1325 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155675 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.07 The main task of TV news services is to convey the news to the public. The language used by presenters and broadcasters has certain characteristics. The purpose of this article is to analyze the quantitative and qualitative headlines from ten major editions of two TV news services: „Wiadomości” and „Wydarzenia”. The author primarily study the evaluation of particular titles and the various language strategies used in them. 10.18778/8220-710-1.07 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 115-128 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Zwolińska, Paulina Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) |
| title | Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) |
| title_full | Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) |
| title_fullStr | Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) |
| title_full_unstemmed | Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) |
| title_short | Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) |
| title_sort | chapter linguistic creativity and evaluation in news headlines on the example of wiadomosci and wydarzenia |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1325 |
| work_keys_str_mv | AT zwolinskapaulina chapterlinguisticcreativityandevaluationinnewsheadlinesontheexampleofwiadomosciandwydarzenia |