Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references...
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| Formato: | Online |
| Idioma: | polaco |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Subjects: | |
| Acceso en liña: | ONIX_20250307_9788382207118_1321 |
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