Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references...
Պահպանված է:
| Հիմնական հեղինակ: | |
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| Ձևաչափ: | Online |
| Լեզու: | լեհերեն |
| Հրապարակվել է: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Խորագրեր: | |
| Առցանց հասանելիություն: | ONIX_20250307_9788382207118_1321 |
| Ցուցիչներ: |
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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Նմանատիպ նյութեր: Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
- Chapter Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page)
- Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
- Linguistic creativity in marketing
- Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
- Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
- Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals