Chapter Monomyth – a universal narrative structure in building a brand image
Building a brand image is a very popular aspect in theory and practice of marketing. The progressive technicization of the society and the multitude of information that reaches the consumers make them feel confused. To make it easier for them to find themselves in the world of promises and persuasio...
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| Format: | Online |
| Sprache: | Polnisch |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online-Zugang: | ONIX_20250307_9788382207118_1333 |
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