Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
The widespread pandemic that companies and the brands under their care had to deal with, had an impact not only on changes in management, HR and financial processes. It touched equally heavily in areas related to the implementation of marketing strategies, communication with recipients and advertisi...
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| Formatua: | Online |
| Hizkuntza: | poloniera |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Gaiak: | |
| Sarrera elektronikoa: | ONIX_20250307_9788382207118_1331 |
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