Chapter Real-time Marketing in Marketing Strategy of Barilla
The article discusses the country-of-origin marketing strategy of an Italian food company Barilla in the field of using real-time marketing in its social media advertising campaigns. The paper presents the main purpose and principal functions of this marketing tool and provides the analysis of visua...
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| Format: | Online |
| Sprog: | polsk |
| Udgivet: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Fag: | |
| Online adgang: | ONIX_20250307_9788382207118_1330 |
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