Chapter Real-time Marketing in Marketing Strategy of Barilla

The article discusses the country-of-origin marketing strategy of an Italian food company Barilla in the field of using real-time marketing in its social media advertising campaigns. The paper presents the main purpose and principal functions of this marketing tool and provides the analysis of visua...

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Bibliografiska uppgifter

Huvudupphov:	Księcikowska, Magdalena
Materialtyp:	Online
Språk:	polska
Utgiven:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Ämnen:	real-time marketing storytelling marketing advertising news service creativity media studies
Länkar:	ONIX_20250307_9788382207118_1330
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