Chapter Real-time Marketing in Marketing Strategy of Barilla
The article discusses the country-of-origin marketing strategy of an Italian food company Barilla in the field of using real-time marketing in its social media advertising campaigns. The paper presents the main purpose and principal functions of this marketing tool and provides the analysis of visua...
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| Format: | Online |
| Sprog: | polsk |
| Udgivet: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Fag: | |
| Online adgang: | ONIX_20250307_9788382207118_1330 |
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| _version_ | 1869524786444500992 |
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| author | Księcikowska, Magdalena |
| author_browse | Księcikowska, Magdalena |
| author_facet | Księcikowska, Magdalena |
| author_sort | Księcikowska, Magdalena |
| collection | Directory of Open Access Books |
| description | The article discusses the country-of-origin marketing strategy of an Italian food company Barilla in the field of using real-time marketing in its social media advertising campaigns. The paper presents the main purpose and principal functions of this marketing tool and provides the analysis of visual and verbal aspects of the posts published in the company's social media pages (including the form, subject matter and linguistic aspects of the slogans contained in the promotional graphics). |
| format | Online |
| id | doab-20.500.12854ir-155680 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556802025-03-07T14:30:10Z Chapter Real-time Marketing in Marketing Strategy of Barilla Księcikowska, Magdalena real-time marketing storytelling marketing advertising news service creativity media studies The article discusses the country-of-origin marketing strategy of an Italian food company Barilla in the field of using real-time marketing in its social media advertising campaigns. The paper presents the main purpose and principal functions of this marketing tool and provides the analysis of visual and verbal aspects of the posts published in the company's social media pages (including the form, subject matter and linguistic aspects of the slogans contained in the promotional graphics). 2025-03-07T14:30:08Z 2025-03-07T14:30:08Z 2022 chapter ONIX_20250307_9788382207118_1330 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155680 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.12 The article discusses the country-of-origin marketing strategy of an Italian food company Barilla in the field of using real-time marketing in its social media advertising campaigns. The paper presents the main purpose and principal functions of this marketing tool and provides the analysis of visual and verbal aspects of the posts published in the company's social media pages (including the form, subject matter and linguistic aspects of the slogans contained in the promotional graphics). 10.18778/8220-710-1.12 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 195-212 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Księcikowska, Magdalena Chapter Real-time Marketing in Marketing Strategy of Barilla |
| title | Chapter Real-time Marketing in Marketing Strategy of Barilla |
| title_full | Chapter Real-time Marketing in Marketing Strategy of Barilla |
| title_fullStr | Chapter Real-time Marketing in Marketing Strategy of Barilla |
| title_full_unstemmed | Chapter Real-time Marketing in Marketing Strategy of Barilla |
| title_short | Chapter Real-time Marketing in Marketing Strategy of Barilla |
| title_sort | chapter real time marketing in marketing strategy of barilla |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1330 |
| work_keys_str_mv | AT ksiecikowskamagdalena chapterrealtimemarketinginmarketingstrategyofbarilla |