Chapter Communication strategies in the names and descriptions of pop culture podcasts
The aim of the article is to identify communication strategies in podcast marketing communication - a new form of distribution of promotional, informational and educational content. Taking the perspective of a constructivist communication theory, 116 podcasts excerpted from Spotify were analyzed. Th...
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| Natura: | Online |
| Lingua: | polacco |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Soggetti: | |
| Accesso online: | ONIX_20250307_9788382207118_1328 |
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