Chapter Communication strategies in the names and descriptions of pop culture podcasts
The aim of the article is to identify communication strategies in podcast marketing communication - a new form of distribution of promotional, informational and educational content. Taking the perspective of a constructivist communication theory, 116 podcasts excerpted from Spotify were analyzed. Th...
שמור ב:
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| פורמט: | Online |
| שפה: | פולנית |
| יצא לאור: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| נושאים: | |
| גישה מקוונת: | ONIX_20250307_9788382207118_1328 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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