Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media schol...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолч:	Derda, Izabela
Формат:	Online
Хэл сонгох:	англи
Хэвлэсэн:	Taylor & Francis 2023
Нөхцлүүд:	business;business models;commerce;creative collaborations;creativity;culture;entertainment;innovation;media thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
Онлайн хандалт:	https://library.oapen.org/handle/20.500.12657/63865
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!