Azala

Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media schol...

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Gorde:
Egile nagusia: Derda, Izabela
Formatua: Online
Hizkuntza:ingelesa
Argitaratua: Taylor & Francis 2023
Gaiak:
business;business models;commerce;creative collaborations;creativity;culture;entertainment;innovation;media
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
Sarrera elektronikoa:https://library.oapen.org/handle/20.500.12657/63865
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