A New Era of Consumer Behavior

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...

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Format:	Online
Idioma:	anglès
Publicat:	IntechOpen 2023
Matèries:	covid-19 digital transformation absorption digitalization digitization e-commerce thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Accés en línia:	ONIX_20230905_9781803561837_94
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