Consumer Behavior

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belong...

Descripció completa

Dades bibliogràfiques

Format:	Online
Idioma:	anglès
Publicat:	IntechOpen 2023
Matèries:	social media, media, sustainable development goals, marketing, saturation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Accés en línia:	ONIX_20231201_9789535136200_950
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!