Consumer Behavior
No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belong...
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| Formato: | Online |
|---|---|
| Idioma: | inglês |
| Publicado em: |
IntechOpen
2023
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| Assuntos: | |
| Acesso em linha: | ONIX_20231201_9789535136200_950 |
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| _version_ | 1869519934022746112 |
|---|---|
| collection | Directory of Open Access Books |
| description | No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end. |
| format | Online |
| id | doab-20.500.12854ir-129841 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1298412024-03-30T12:53:23Z Consumer Behavior Sabah, Senay social media, media, sustainable development goals, marketing, saturation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end. 2023-12-01T16:16:20Z 2023-12-01T16:16:20Z 2017 book ONIX_20231201_9789535136200_950 9789535136200 9789535136194 9789535146049 https://directory.doabooks.org/handle/20.500.12854/129841 eng image/jpeg n/a https://www.intechopen.com/books/5885 https://mts.intechopen.com/storage/books/5885/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/65839 10.5772/65839 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9789535136200 9789535136194 9789535146049 IntechOpen 134 open access |
| spellingShingle | social media, media, sustainable development goals, marketing, saturation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Consumer Behavior |
| title | Consumer Behavior |
| title_full | Consumer Behavior |
| title_fullStr | Consumer Behavior |
| title_full_unstemmed | Consumer Behavior |
| title_short | Consumer Behavior |
| title_sort | consumer behavior |
| topic | social media, media, sustainable development goals, marketing, saturation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | social media, media, sustainable development goals, marketing, saturation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | ONIX_20231201_9789535136200_950 |