Consumer Behavior

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belong...

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Bibliografische gegevens

Formaat:	Online
Taal:	Engels
Gepubliceerd in:	IntechOpen 2023
Onderwerpen:	social media, media, sustainable development goals, marketing, saturation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online toegang:	ONIX_20231201_9789535136200_950
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