A New Era of Consumer Behavior
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...
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| Médium: | Online |
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| Jazyk: | angličtina |
| Vydáno: |
IntechOpen
2023
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| Témata: | |
| On-line přístup: | ONIX_20230905_9781803561837_94 |
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| _version_ | 1869513774812102656 |
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| collection | Directory of Open Access Books |
| description | The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”. |
| format | Online |
| id | doab-20.500.12854ir-113293 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1132932024-03-30T12:53:22Z A New Era of Consumer Behavior Ayman, Umut covid-19 digital transformation absorption digitalization digitization e-commerce thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”. 2023-09-05T15:55:10Z 2023-09-05T15:55:10Z 2023 book ONIX_20230905_9781803561837_94 2753-894X 9781803561837 9781803561820 9781803561844 https://directory.doabooks.org/handle/20.500.12854/113293 eng Business, Management and Economics image/jpeg n/a https://www.intechopen.com/books/11581 https://mts.intechopen.com/storage/books/11581/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/intechopen.100829 10.5772/intechopen.100829 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9781803561837 9781803561820 9781803561844 IntechOpen 2 270 open access |
| spellingShingle | covid-19 digital transformation absorption digitalization digitization e-commerce thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing A New Era of Consumer Behavior |
| title | A New Era of Consumer Behavior |
| title_full | A New Era of Consumer Behavior |
| title_fullStr | A New Era of Consumer Behavior |
| title_full_unstemmed | A New Era of Consumer Behavior |
| title_short | A New Era of Consumer Behavior |
| title_sort | new era of consumer behavior |
| topic | covid-19 digital transformation absorption digitalization digitization e-commerce thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | covid-19 digital transformation absorption digitalization digitization e-commerce thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | ONIX_20230905_9781803561837_94 |