Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media schol...

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Bibliographic Details

Main Author:	Derda, Izabela
Format:	Online
Language:	English
Published:	Taylor & Francis 2023
Subjects:	business;business models;commerce;creative collaborations;creativity;culture;entertainment;innovation;media thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
Online Access:	https://library.oapen.org/handle/20.500.12657/63865
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