El impacto de la tecnología digital en el sector publicitario

In advertising - if fits to a greater extent than in other areas - the change derived from the ubiquitous Internet and the Big Data involves unprecedented organizational and strategic challenges.In this report, a privileged radiography of the advertising sector prepared from a series of in -depth in...

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Bibliografiske detaljer

Main Authors:	Aguado, Juan Miguel, Martínez, Inmaculada J
Format:	Online
Sprog:	spansk
Udgivet:	EDITUM. Ediciones de la Universidad de Murcia 2025
Fag:	Advertising HUMANITIES.Communication Sciences thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects
Online adgang:	ONIX_20250313_[...]_228
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